Google adds changes to Adsense policy

Google has made some significant changes to the Adsense policy to make it more transparent for publishers and enable quick and prompt response regarding content violations.


The new updates to the Adsense policy is basically to enable the removal of Ads from individual Pages instead of the entire website as they did previously when a publisher violates their policy and also,a 'Policy Center' will be launched soon by Google to help publishers understand the program's rules and to fix violations quickly.

In a blog post earlier today,Director of Sustainable Ads,Scot Spencer made this known:

''We're introducing a new technology  for policy violations that allows us to act more quickly and more precisely when we need to remove ads from content that violates our policies.

''Historically,for most policy violations,we remove all ads from a publisher's site.As we roll out page-level policy action as the new default for content violations,we'll be able to stop showing ads on select pages,while leaving ads up on the rest of a site's good content.

''We'll still use site-level actions but only as needed.And when it's necessary,such as in the case of egregious or persistent violations,we'll still terminate publishers.Altogether,this means fewer disruptions for publishers.''

Also,Spencer elaborated more on the new Policy Center for Publishers that make use of Adsense:

''We're also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.We have been piloting this Policy Center with thousands of Adsense publishers who have been very positive about these changes-and provided great feedback and suggestions on how to make the Policy Center more useful.

''In just a few weeks,all Adsense publishers will have more transparency about why policy actions were taken and the violations found,including page-level action data,so they can quickly resolve these issues across all their sites and pages using step by step instructions.

''The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.Later this year,we'll be adding policy centers in other publisher platforms in addition to Adsense."